Customer Lifetime Value Calculator (CLV)





CLV Inputs


Average Selling Price (annual in $) [1]



Average Gross Margin on Sale
[2]



Average number of years a
customer is retained [3]



Upsell potential in future
years [4]



Discount Rate (future money
is worth less than money today) [5]






Customer Lifetime Value (CLV) 










Notes


[1] Note that this is an
annual Average Selling Price per customer.

[2] Your gross margin,
excluding fixed and overhead expenses.

[3] The number of years of
your typical customer engagement.

[4]
This is an estimate of how much you could upsell your customers each year of
your relationship.

[5] If you're not sure, use
15% as a good starting point.
